Optima tackles your brand or business challenges on a consultancy basis, immersing ourselves in your business so we discover the insights and the opportunities to put into action.

Whether you need a complete approach, or want us step in at a specific stage on the journey from insights through to implementation – Optima can join you there.

Optima leads and partners with individuals or whole teams on ‘live’ insights-into-action journeys that are collaborative, creative, connected and purposeful from start to finish.

Each creative journey is designed to address a real-time business challenge. Together, we start with insights discovery and then push onwards to put our insights into action. Leveraging our insights as creative springboards for ideation, we will generate a variety of NPD, brand positioning or communication ideas, powerfully brought to life as research-ready concepts.

Each journey is driven by a real-time business challenge, and taken full-circle from data to insight discovery. Leveraging insights to generate new product, brand or communication ideas – and onwards into research-ready concepts.

Our Insights Capability Development embeds insights as an essential skill-set within your organisation. The focus is on long-term empowerment and lasting behaviour change through learning.

Using a blend of best practice examples and our bespoke tools, we empower teams or individuals with the skill, know-how, inspiration and our Full-Circle process for turning data into actionable insights that can be leveraged into brand-building ideas.

Train-the-Trainer is the ultimate offering in insights capability training.

In this training intensive, candidates will be taught the full insights toolkit, plus the behind-the-scenes learning to empower them to become successful facilitators and leaders of insights discovery projects within their organisation.

Our bespoke Train-the-Trainer Insights Leadership Programmes are designed specifically for you. By understanding the real-world context and application of insights for your teams and organisation, we develop the ideal journey from data to insight to action that meets your needs, embeds best practice and inspires lasting confidence.

Our new product and service concepts bring every idea to life for optimal resonance and relevance. We have a proven track record for winning with consumers and customers and achieving ‘top-box’ research scores.

We develop Brand Positioning concepts, visuals and brand manifestos which bring to life the positioning alternatives clearly and distinctively to ensure the different avenues can be meaningfully explored.

Our Communications concepts or ‘Adcepts’ are creative and strategically differentiated. They have the potent language to paint colourful word pictures with the clarity to engage, connect and build bridges between consumers and conceptual ideas.