Full-Circle Insights Solutions  Optima believes insight discovery is only half the equation. In order to harness the true power of insights, we need to take them full-circle. This means following where insights lead us - to fully explore the opportunities they reveal and creatively and purposefully leverage our insights into actionable ideas.  We know that everyone has different levels of comfort and capability when it comes to insights discovery, so our Full-Circle Insights Solutions approach is designed to meet you wherever you are. We want to help you choose help you choose the right direction and level of insights consultancy, partnership, training and support you need to tackle your specific business challenges and achieve your capability development goals.  

Full-Circle Insights Solutions  Optima believes insight discovery is only half the equation. In order to harness the true power of insights, we need to take them full-circle. This means following where insights lead us - to fully explore the opportunities they reveal and creatively and purposefully leverage our insights into actionable ideas.  We know that everyone has different levels of comfort and capability when it comes to insights discovery, so our Full-Circle Insights Solutions approach is designed to meet you wherever you are. We want to help you choose the right direction and level of insights consultancy, partnership, training and support you need to tackle your specific business challenges and achieve your capability development goals.  

 Insights Consultancy: 

 
The ‘we do it for you’ option 
Optima tackles your brand or business challenges on a consultancy basis, immersing ourselves in your business so we discover the insights and the opportunities you can put into action. 
 
Whether you need the full-circle approach, or want us step in at a specific stage on the journey from insights through to implementation - Optima can join you there. 
 
 
WE OFFER: 
Insights Consultancy – for all, or any part, of the journey 
Insight Intervention, polishing or language refinement 
Insight-driven Strategic Positioning and Brand Identity 
Insight-driven Innovation Platforms and Creative Springboards 
Competitive and Category Insights 
Archetypes and Insights for Brand Development 
Insight-driven Customer Value Propositions 
 

 Collaborative Insight Journeys: 

 
The ‘we do it with you’ option 
Optima leads and partners individuals or whole teams on ‘live’ insights-into-action journeys that are collaborative, connected and purposeful from start to finish. 
 
Each journey is driven by a real-time business challenge, and taken full-circle from data to insight discovery, to generating new product, brand or communication ideas - and onwards into research-ready concepts. 
 
 
WE OFFER: 
Bespoke ‘Live Challenge’ Insights Journeys for teams and individuals 
Strategic Brand Positioning Journeys – using insight to create and explore positioning alternatives 
Insights into InnovationJourneys - discovering and leveraging insights into new product or service ideas 
Facilitated Creative Innovation/Ideation Workshops 
Concept Crafting and Creative Research Collaboration 
 

 Insights Capability Development: 

 
The ‘we teach you how to do it’ option 
Our Insights Capability Development embeds insights as an essential skill-set within your organisation. The focus is on long-term empowerment and lasting behaviour change through learning. 
 
Using a blend of best practice examples and our bespoke tools, we empower teams or individuals with the skill, know-how, inspiration and our Full-Circle process for turning data into actionable insights that can be leveraged into brand-building ideas. 
 
 
WE OFFER: 
Full-Circle Insights Capability Development for Teams 
Insights Master-Classes 
e-learning Training Solutions 
Learning Interventions, including Live-Challenge Coaching Calls 
 
BITE-SIZED LEARNING TOOLS AND SUPPORT FOR: 
 
Sourcing and Creating Inspirational Data and Stimulus 
Doing an Insights ‘Deep Dive’ 
Turning Insights Into Action 
Concept Crafting Excellence 
 

 Train-the-Trainer Insights Leadership: 

 
The ‘we train you to become an insights leader’ option 
Train the Trainer is the ultimate offering in insights capability training. 
 
In this training intensive, candidates will be taught the full insights toolkit, plus the behind-the-scenes learning to empower them to become successful facilitators and leaders of insights discovery projects within their organisation. 
 
Our bespoke Train-the-Trainer Insights Leadership Programmes are designed specifically for you. By understanding the real-world context and application of insights for your teams and organisation, we develop the ideal journey from data to insight to action that meets your needs, embeds best practice and inspires lasting confidence. 
 
 
WE OFFER: 
Bespoke Train-the-Trainer Insights Leadership Programmes 
e-learning Training Solutions 
Digital Training Tutorials, Check-in’s and Support 
Learning Interventions, including Live-Challenge Coaching Calls 
 

 Concept Crafting: 

 
Our foundations were built on creating insight-driven, research-ready concepts for qualitative and quantitative exploration and validation: 
Our new product and service concepts bring every idea to life for optimal resonance and relevance. We have a proven track record for winning with consumers and customers and achieving ‘top-box’ scores. 
 
Brand Positioning concepts, visuals and brand manifestos which bring to life the positioning alternatives clearly and distinctively to ensure the different avenues can be meaningfully explored. 
 
Communications concepts or ‘Adcepts’ that are creative and differentiated. They have the potent language to paint colourful word pictures with the clarity to engage, connect and build bridges between consumers and conceptual ideas. 
 
 
WE OFFER: 
New Product or Service Concept Crafting 
Brand Positioning Concepts and Brand Manifestos 
New Communication Concept Crafting (Adcepts) 
Writing or Refining Communications or Creative Briefs 
New Claims, Packaging Copy and Higher-order Benefit Statements 
 
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