
The Optima Story

Kathy Lewis (Founder/Director)
With over 25 years' experience in Global advertising communications and strategic brand consulting, I have a breadth and depth of experience in insight development, capability training, innovation and brand strategy.
My passion for discovering the deeper motivations that drive human behaviour is long-standing. I worked for top advertising agencies in the USA and the UK, including Ogilvy, Foote Cone, and latterly, McCann’s - where I was on the Board of Directors of McCann-London. I have also studied Neuro-Linguistic Programming, which I apply to both insight and team development.

The Optima Team
In addition to Kathy, there is a hand-selected group of experienced and talented individuals who act as Associates. The team brings breadth, variety and the perfect blended expertise to meet the specific challenges of our clients, whenever required.
Every one of the Optima team has held positions as senior leaders for big-name brands, client and agency-side, with expertise that stretches across a range of disciplines and marketing specialisms. The Optima team is united by a shared sense of humour, curiosity and creativity, an unyielding belief in the power of insight, and common core values.
Optima Core Values We believe...

Insights illuminate fresh ways to create meaningful connections with the people that matter most. Powerfully activated, insights are the catalyst for growth.

If you really love what you do - it shows! We generously infuse individuals and teams with the tools, skills and passion for creating insights – and we delight in bringing out the best in everyone.

The joy of discovery and thrill of success are amplified when we’re in it together. We love to inspire and stretch each other beyond what we thought was possible.

Our greatest reward is growing long-term client relationships - which we measure in numbers of years, not just numbers of projects. We thrive in close, creative partnerships.