The Optima team has many years of experience working on world class brands and companies across the globe, and in every category – from household cleaning to therapeutic skin care, luxury goods to pharmaceuticals.   From large corporations to small businesses, both B2C and B2B, Optima empowers and inspires teams and individuals to put insights-into-action to create meaningful consumer and customer connections and lasting change.  

 The Optima team has many years of experience working on world class brands and companies across the globe, and in every category – from household cleaning to therapeutic skin care, luxury goods to pharmaceuticals.  From large corporations to small businesses, both B2C and B2B, Optima empowers and inspires teams and individuals to put insights-into-action to create meaningful consumer and customer connections and lasting change.  

What our clients say   

"Kathy is an absolutely amazing professional! We have worked mostly on concept and positioning development (small, medium and very large projects). And all the work was extraordinary. Exceptional motivation, absolutely incredible insight-finding and writing skills. She always knows how to put the brand / product idea into words the best way - and within very challenging timeframes. 
 
And the research results speak for themselves! All of the concepts / ideas that we have tested, met or out-performed action standards. I cannot be happier with the work we have done together. It was a great pleasure as she is also the nicest person. And I most certainly would recommend marketing folks to engage with Kathy!" 
 
Anna Okhrimenko | Global Senior Marketing Equity Lead | Nestlé Skin Care 
“I have known Kathy since 2000, when we started to work together at Beiersdorf to generate Insights for NIVEA and the medical skincare brand, Eucerin - introducing insights to the teams and bringing insights to life. 
 
Since then, we have done a lot of work together, and when I started at Pfizer, I knew Kathy would be my perfect ‘partner in crime’ to introduce and embed Insights practice in a Pharmaceutical company. She also understands that it’s not enough to just generate Insights, but that one has to help the teams make Insights work harder - to make insights 'actionable' in the form of ideas that can benefit the brands and business - and that this is the hardest bit of all. 
 
It is an absolute pleasure working with Kathy as she is – next to being the greatest communicator I know – also a great listener and really understands what my goals are. I can always pick up the phone when I get stuck and she helps me to ‘unlock’ myself, which is extremely valuable for me! She also challenges me to take a different perspective on things, which always propels me forward. I have learned so much from her!” 
 
Dagmar Albers, | Senior Customer Intelligence Manager | Pfizer 
“Kathy is a dynamic and strategic thinker. She excels in working with teams during the ideation process to draw out key insights and turn these into well-crafted, consumer-engaging concepts. Not only did Kathy help keep large teams focused during group facilitation, but she was able to bring a wealth of her own insight and experience to each project. 
 
This, coupled with Kathy's enthusiasm and bright personality, not only achieved great outcomes, but also made for a pleasurable working relationship.” 
 
Anthony Ho | Marketing Director | Mondelēz International 
"I've worked with Kathy on several key innovation projects at Reckitt Benckiser which required an injection of creativity and insight. Kathy always brings high energy and fresh new thinking which has delivered great business results." 
 
Rachel Russell | Global Shopper Marketing Director | Reckitt Benckiser 
“Kathy was my Insights Trainer and Coach at Pfizer. She guided me on the whole process to successfully graduate as an Insights Practitioner. She was my mentor, personally & professionally, she gave me the tools to be very well equipped and motivated to implement this practice in my company. Many thanks for everything, Kathy”. 
 
Carmen Peral | Customer Intelligence Manager | EUCAN Business Effectiveness | Pfizer 
“Kathy is the most talented insights identifier I have ever worked with. She is also able to bring insights to life through articulate, vivid descriptions and differentiated concepts in a way that ensures research investment is fully maximised. Consumers are able to “get” each idea very clearly, and so give an authentic response. She is a joy to have on the team.” 
 
Laura Cannon | Brand Strategist 
'' I have known Kathy professionally for over 10 years and find her to be 'top of class' when it comes to discovering insights and, ultimately, helping teams to bring insights to life through NPD concepts, brand strategy and positioning, and the development of advertising communications. She makes a lasting and positive impact on the brands and the teams she works with." 
 
Heather Guild | ex Global Category Director | Reckitt Benckiser 
“With the Hatteras Yachts project, we had a specific need for concepts to go into qualitative research that were clear, insightful and well-written. Optima Concepts delivered this to a very high standard." 
 
Nick Powell | Marketing Director | Brunswick Group 
Top Qualities: Great Results, Expert, Creative 
 
“Kathy is a very experienced Insights trainer. Her enthusiasm, passion, and eye for details inspired me with the passion for creating insights and moderating insight workshops. It's a pleasure to work with her and I hope to continue doing so." 
 
Ad-Willem van de Wijgert 
Customer Intelligence Manager | EUCAN Business Effectiveness | Pfizer 
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