Optima concepts is an insight-driven marketing consultancy and training company, focused on the discovery, application and communication of consumer and customer insights. 
 
Our passion lies in optimising the power of insights by making them more accessible, purposeful and actionable. 
 
Optima concepts is an insight-driven marketing consultancy and training company, focused on the discovery, application and communication of consumer and customer insights. 
 
Our passion lies in optimising the power of insights by making them more accessible, purposeful and actionable. 
 
We do this by taking a fresh, creative approach to the way we look at data and information as we seek to gain greater depth and perspective. We use a variety of stimulus, tools and techniques to dig deeper – beyond WHAT customers do, say or want - to discover the motivations and tensions that lie beneath. 
 
With an empathetic approach, we lead, empower or train individuals and teams to transform data into actionable insights…and to fully leverage those insights into brand-building ideas and opportunities: 
 
With an empathetic approach, we lead, empower or train individuals and teams to transform data into actionable insights…and to fully leverage those insights into brand-building ideas and opportunities: 
 
Insight-driven Brand Positioning & Strategy Development 
Insight-driven innovations, new product and service ideas 
Insight-driven communications, briefs, claims and approaches 
And we bring the journey full-circle by crafting insightful research concepts that truly resonate with consumers. 
 
Leveraging the power of insight from start to finish gives every new product, service, communication or business idea the optimal chance of success. 
 
Leveraging the power of insight from start to finish gives every new product, service, communication or business idea the optimal chance of success. 
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