Optima have a proven track record of creating research-ready concepts that truly resonate with consumers. Our New Product Development concepts consistently receive ‘top-box’ consumer ratings or above average preference and propensity to purchase scores. And our strategic positioning and communications concepts are praised by brand owners and strategists for being ‘fresh, insightful and differentiated’.
We add a wealth of knowledge and insight gained from working with a diverse range of brands and categories. From lagers to anti-ageing cream, oven cleaners to luxury power yachts and everything in between, we have the experience and passion to give every idea the optimal chance of success: