They say ‘hind-sight has 20/20 vision’ – but few marketers have the
time to go back through the inevitable file of ‘failed’ ideas to clearly see what went wrong.
At OPTIMA we believe hindsight + insight = a powerful combination for creating a new pipeline of fresh ideas.
We purposefully search through your category or company’s ‘big round file’ of failed ideas, concepts and product launches to identify those with the potential for a new lease of life.
Using the benefit of hindsight plus experience, we identify the true cause of death and then apply insight and foresight to find new directions or technologies, unique combinations or powerful emotional ‘hooks’ with which to bring the idea more powerfully to life for the consumer.
And, this ‘recycling’ approach has another value-advantage: during the Search and Rescue operation, we’re able to spot any cross-category, cross-border and multi-brand opportunities that may have been missed when the ideas were first created in isolation – giving your ideas and technologies even wider scope and greater leverage to add value to your brands and business.
Search & Rescue from OPTIMA – recycling really does makes sense.
