Insights Discovery for Business leading to Business Growth 

Insights Discovery Workshops for Businesses  

Through our Insights Discovery Workshops, Optima leads brands, businesses and cross-functional teams to look in new places to reveal new opportunities for business growth. 
Our passion lies in creating actionable insights throughout the value chain - and in leading, coaching and inspiring your teams through a dynamic, challenging, inspiring and rewarding process. 
 
Optima has a network of consultants and facilitators who are all seasoned brand, marketing and communications specialists, and well-qualified to lead Insights Discovery from beginning to end. From helping you establish a clear Business Challenge and Insights Quest, through to insight discovery and opportunity creation - and even onwards to Idea Generation and Concept Crafting. You gain valuable, joined-up Insights Discovery experience and relevant, actionable output you can implement for the benefit of your brands and business. 

Insights Capability Training 

Many of our clients want to increase the internal capabilities of their teams - to grow, nurture and keep the insights expertise and ownership within their organisation for the future. 
To meet and address the specific needs of different companies, Optima create bespoke Insight Capability Training Programmes. Our Insights Practitioner┬« Training teaches best-practice skills and processes to cross-functional teams and arms them with the tools, leadership and support they need to put insight practices to work. Our client feedback tells us that our Insights Practitioner┬« training is "valuable, supportive, creative, interactive, inspiring and practical" - and our on-going consultancy projects with a wide range of top brands and businesses continues to feed and fuel our offering, giving us access to new methodologies, fresh insights and improved learning approaches to try and share.  
Insights