"Kathy is a very experienced Insights Trainer. Her enthusiasm, knowledge and eye for detail inspired me with the passion for creating insights and moderating insights workshops. It's a pleasure to work with her and I hope to continue doing so."
Ad-Willem van de Wijgert
Customer Intelligence Manager, EUCAN Business Effectiveness
Pfizer, Limited
"Kathy is a dynamic and strategic thinker. She excels in working with teams during the ideation process to draw out key insights and turn these into well crafted, consumer-engaging concepts. Not only did Kathy help keep large teams focused during group facilitation, she was able to bring a wealth of her own insight and experience to each project. This, coupled with Kathy's enthusiasm and bright personality not only achieved great outcomes, but also made for a pleasurable working relationship."
Anthony Ho
former Global Marketing Controller
Tetley Tea, GB
"Kathy was my coach on the Optima/Insights Practitioner Training Programme last year at Pfizer. She guided me on the whole process to graduate successfully as an Insights Practitioner - and she was my mentor, personally and professionally. She gave me the tools to be very well equipped and motivated me to implement insights in my company. Thanks for everything, Kathy."
Carmen Peral
Customer Intelligence Manager
Pfizer, Limited
...'' I have known Kathy professionally for over 10 years and find her to be 'top of class' when it comes to discovering insights and, ultimately, helping teams to bring insights to life through NPD concepts, brand stategy and positioning, and the development of advertising communications. She makes a lasting and positive impact on the brands and the teams she works with."
Heather Guild
ex Global Category Director,
Reckitt Benckiser
"Kathy is a joy to work with: her commitment, openness and professionalism are apparent at all times. Each OPTIMA concept is insightful, eloquent, razor sharp and distinctive, giving respondents a clear proposition which evokes meaningful responses, resulting in research output that provides clarity, direction and insight."
Laura Cannon: Brand Strategist
Recent projects worked on with OPTIMA: Sealine, Luxury Motor Boats; Alberto VO5
"With the Hatteras Yachts project, we had a specific need for concepts to go into qualitative research that were clear, insightful and well written. Optima Concepts delivered this to a high standard."
Nick Powell,
Marketing Director
Brunswick Group
"I've worked with Kathy on several key innovation projects at Reckitt Benckiser which required an injection of creativity and insight. Kathy always brings high energy and new thinking which has delivered great business results."
Rachel Russell
Global Shopper Marketing Director
Reckitt Benckiser
